Performance You Can Measure

Premium Positioning. Regional Dominance. Immediate Lift.

Aspire needed to fill new aircraft capacity fast and elevate their brand to match their status as the top aviation academy in Kansas City. Their programs, instructors, and fleet were best in class, but their digital presence did not reflect their true market leadership.

FLYTSITES delivered a full digital upgrade with refined creative, a conversion focused Shopify site, and SEO engineered for regional dominance. The new experience strengthened credibility, clarified pathways, and created a streamlined process for enrollments, rentals, and discovery calls.

The results: #1 and #2 rankings for key regional search terms, an 88% jump in organic visibility in 60 days, and rapid growth across enrollments, aircraft rentals, and online discovery call bookings. Aspire now stands as the premium leader in the region with a digital engine built for scale.

Stronger Merchandising. Better Education. Higher Performance.

Primo Workz was expanding their product line while introducing solutions most customers had never seen before. At the same time, a required 24% price increase created pressure on conversion and perceived value. They needed clearer education, stronger merchandising, and a brand experience that matched the quality of their engineering.

FLYTSITES delivered a full Shopify redesign that elevated the brand, simplified product education, improved comparison clarity, and created a streamlined path to purchase across all product lines.

The results: 19% increase in net sales, 11% lift in completed checkouts, 6% increase in units per order, and a 59% drop in returns. Primo Workz now converts higher, educates faster, and supports premium pricing with a stronger customer journey.

Clearer Choices. Higher Conversions. Stronger DTC Performance.

TRUKD needed to simplify complex product decisions, reduce reliance on sales reps, and strengthen their direct to consumer sales channel. Customers struggled to understand rack sizes, modular add ons, and fitment, which created friction, abandoned carts, and a high volume of support questions.

FLYTSITES rebuilt the Shopify experience with clearer education, improved product logic, stronger SEO structure, and a streamlined path to configure racks and add accessories. The new site positioned TRUKD as a premium, intuitive, and trustworthy overland brand.

The results: 31% increase in unassisted online sales, 81% lift in add to cart rate, and 75% increase in completed checkouts. TRUKD now converts more customers without hand holding, reduces support load, and maintains a scalable DTC engine that aligns with their long term product roadmap.

Modern UI. Faster Path to Purchase. Stronger Conversion Performance.

1587 needed a site that reflected its evolution and new partnership with Daniel Dae Kim. The brand required a cleaner identity, faster shopping experience, and a platform built to support upcoming releases without adding friction.

FLYTSITES rebuilt the Shopify experience with improved navigation, stronger merchandising, and a modern design system that elevated the brand while tightening the conversion flow.

The results: 104% lift in net sales, 40% increase in completed checkouts, and 43% increase in AOV in the first 30 days. 1587 now operates with a sharper brand, a faster path to purchase, and a digital engine ready for future product drops.

Stronger Positioning. Scalable Systems. Record Franchise Growth.

As Director of Digital Marketing, Seth led the full marketing engine behind FYZICAL’s franchise development expansion. The brand needed clearer positioning, stronger lead generation, and a modern digital infrastructure to support rapid national growth in a competitive healthcare franchise market.

Seth rebuilt the development marketing system with improved messaging, upgraded CRM and automation workflows, more efficient paid acquisition, stronger content and testimonial assets, and a data driven approach to nurturing high intent franchise candidates.

The results: FYZICAL became the #26 fastest growing franchise according to Entrepreneur and ranked #8 on Franchise Gator’s Fastest Growing list. Lead quality improved, close rates increased, and the development pipeline scaled with a predictable system that fueled nationwide expansion.

From Startup Scrappiness to a National Powerhouse

As Head of Marketing and Ecommerce, Seth played a central role in QuietKat’s growth from an emerging e-bike brand to a national category leader. He scaled the marketing function from a one person role into an eight member team covering ecommerce, paid media, creative, content, and lifecycle, giving the brand the structure needed for rapid expansion.

Seth scaled a profit driven paid media program to more than $2M annually, strengthened attribution and analytics, improved site performance, and built a full funnel digital engine that helped online revenue grow from $400K to more than $18M. He also tightened internal processes, improved onboarding, and managed key media, creative, and technology partners to support consistent execution.

Working with sales leadership, Seth strengthened dealer and retail positioning, supporting expansion into hundreds of stores nationwide including Scheels and Bass Pro. The combined DTC and retail performance helped position QuietKat for acquisition by Vista Outdoor, now Revelyst, one of the largest outdoor companies in the industry.

DTC Transformation. Stronger Insights. Record Digital Performance.

As Head of Direct to Consumer, Seth was brought in to transform GCI Outdoor’s underperforming online presence into a true growth channel for one of the largest outdoor seating brands in the world. The company needed a stronger digital foundation, clearer consumer insights, and a DTC focused mindset to match its retail success.

Seth led a full digital overhaul, developing a conversion driven Shopify experience, building out lifecycle marketing in Klaviyo, introducing paid media, and improving attribution and analytics. He also implemented structured marketing planning, strengthened cross functional alignment, and established consumer insight processes that informed product, content, and merchandising decisions.

The results: GCI Outdoor saw online gains far beyond previous performance benchmarks, with stronger conversion, higher revenue, and deeper visibility into customer behavior. Seth’s work helped shift the brand toward a more modern, DTC oriented operating model while setting the foundation for long term digital growth.