MEDIA AND CONTENT PRODUCTION

When it comes to the content your business needs to achieve ambitious goals, we don’t mess around. Creating an incredible video or photo shoot isn’t enough. We use proven methods to ensure your content receives the exposure and results you need to succeed in a crowded digital environment while propelling your aviation brand forward.

HOW DOES VIDEO CONTENT PROPEL GROWTH?

Video marketing is more important than ever, but we don't just produce great videos. We work with your team to create marketing strategies that get the highest return on investment for your budget Here's why you need to take advantage of video marketing, according to recent studies:

 SALES AND MARKETING BENEFITS OF VIDEO

Viewers connect with video in a way that's unparalleled by any other form of content. This is why it's the perfect tool to inspire your audience to take action, purchase, share with friends on social media and get your business the exposure you need to grow.

• 4X as many consumers prefer to watch a video about a product or service, compared to reading a website or brochure

• 76.5% of small business owners who used video last year said it had a direct impact on revenue and growth

• According to Facebook, video ads on social media get 41% more clicks than still images and text

• 90% of customers report that demonstration videos help them make purchasing decisions faster

• Embedding videos in landing pages boosts conversion rates by up to 80%

Video is the most effective way to drive customers through the sales process to a purchasing decision. It's what consumers prefer, it works across all mobile devices and shares easily on social media platforms.

 BRAND RECOGNITION AND ATTENTION

When it comes to building brand awareness, trust is the quality that you can never have too much of. Telling your story through “about us” videos allows you to share what your company does, why they do it and how the prospective client can benefit by selecting your school. This process helps establish your company as a trusted ally for potential students to partner with moving forward in their aviation goals. 

• 4X as many people remember a video about a brand or product they've watched in the last month, compared to reading an article

• Digital marketing expert James McQuivey estimates a single minute of video content is the equivalent of 1.8 million written words

• Video is processed 60,000 times faster than text by the human brain

• Testimonials are the most effective way to show customer or client success stories using your product or service, which builds confidence in you as a legitimate and caring business

 SEARCH ENGINE OPTIMIZATION

Video is now the most important factor to elevate your website's position to the top of Google and others' increasingly vital search results. The reason for this is that video dramatically increases a buyers time spent on your website learning about your product or service, which google interprets as a "relevant" website to the customers initial search.

• Video attracts 3X more organic inbound links from search than websites without it

• Youtube is now the second largest search engine in the world

• Video drives 2-3X more unique monthly site visits across the board

• Videos show up separately at the top of Google and increases click-through rates from Search by 41%

• 65% of Business decision makers visit a company's website after watching a branded video

While video is a powerful tool, not just any video will drive the results you need. You need a quality video that is relevant, on message and visually stimulating. Your video needs to capture your audience immediately so they aren’t tempted to quickly bounce to another company or organization. We create videos that drive potential students to your services and help your business thrive.