YOUR EXPERT INBOUND MARKETING AND OMNI-CHANNEL PAID MEDIA CO-PILOT

TRADITIONAL OR LINEAR BASED MARKETING

Traditionally, marketing techniques involve direct mail ads on billboards, commercials on tv, and never ending direct mail campaigns which are costly and difficult to measure.

Since your message is going out to anyone who might see it, it's basically known as taking a shot in the dark. These can be effective tactics when done correctly, but pale in comparison to an effective inbound digital strategy.

INBOUND MARKETING

Inbound marketing focuses on targeted techniques like search, display, YouTube, social media advertisements and digital marketing methods that help potential clients, customers, or students find your brand online.

We then funnel this highly qualified web traffic into email and sms subscribers with opt in offers that promote your audience to take action.

This allows our team to initiate the second phase of the inbound funnel including sms, email marketing and retargeting ads that turn your leads into customers.

STEP 1: CREATE COMPELLING AND EDUCATIONAL CONTENT

To attract the right audience and beat the competition, we create authentic and compelling content that will promote your brand, products, and services that in turn drive traffic to your website.

This is often referred to as content marketing, because it uses content as a way to grow your qualified web traffic, while encouraging leads to convert and purchase, or sign up for your service.

Think videos, blogs, infographics, podcasts, white papers and more being distributed in the channels your target demographic are engaging with on a daily basis.

STEP 2: TARGET AUDIENCES THAT ARE LIKELY TO CONVERT ONLINE

Using advanced search, display, and social media advertising methods targeted to your desired audience, we ensure your content is found by qualified leads who are actively searching for the products or services your brand offers.

After visiting your website, we track and deliver retargeting advertisements to keep your brand top of mind throughout the sales cycle.

STEP 3: CONVERT TRAFFIC INTO QUALIFIED LEADS

Targeted call-to-actions and opt-in offers on your website allow visitors to share their contact info with you, and helps you identify the type of content, products or services they are interested in.

As we build your list of qualified leads, we continue to nurture the relationship, establish your brand as an authority, and provide incentives with social media and email marketing to help them through the decision making process, and ultimately convert them into loyal customers and brand advocates.

STEP 4: TURN LEADS INTO CUSTOMERS OR CLIENTS

Our email, media buying, sms, and social media marketing experts jump into action to build dynamic content that resonates with your leads to convert into loyal customers and clients.

We then encourage them to share your content with friends, family, and colleagues, and provide user generated content like reviews.